Hello,

I wanted to be the first to update you on this year's Lovedbyparents Awards.

Due to the current situation with COVID-19 we have taken the decision to amend the process for this year’s 10th Lovedbyparents Awards.

The safety and well being of our team and families we work with remains our number one priority so there will be no testing stage this year. All submissions will go through to this year’s shortlist and then straight to the public vote. For the last 9 years, our voting stage has proven very popular with parents and we are confident that we will have another successful year.

We have received over 500,000 votes since the awards began and last year we had 29.3 million impressions on results day.

Traditionally all of our ‘Special Awards’ have always been voted for and this has always worked well.

A shortlisted logo and further information will be provided to all entrants by the 30th April 2020 and the public voting will be open as usual on the 4th May until the 5th June 2020.

For all Lovedbyparents Best Buy submissions, these will take place later in the year as soon as we are able to return to normal working conditions.

The deadline for submissions remains at the 24th April 2020. For further information please visit www.lbpawards.com

May I also take this opportunity to share with you that we have noticed a huge increase in our digital numbers as existing parents and parents-to-be view all of their content online. In worrying times like this, we feel it is very important to continue to share a degree of normality and of course people won't stop having babies and will still be looking for products to buy.

Thank you for your understanding.

We are looking forward to supporting and sharing the excitement in celebrating our very special 10th Year of Lovedbyparents Awards.

If you have any questions or queries please do not hesitate to contact us.

Kind regards,

Tina Summers CEO,
Lovedbyparents Ltd