Congratulations to all of This Year’s Shortlisted Brands!

Here is This Year's 2025 Shortlist in Full:

This year’s voting will be open from 10am on the 17th February until midnight on the 27th February.
Click here to place your vote:

Special Awards

Best Family Brand 2025
Aldi Mamia

Lupilu

Asda Little Angels

Babylist

 Momcozy 

Happy Monkey Smoothies

NCT

 Happy Parents Happy Baby

Baban Baby

 Annabel Karmel

 Little Dish

Best Parenting Brand Of The Year 2025
NCT

Happy Parents Happy Baby

Babylist 

Momcozy 

Aldi Mamia 


Best Eco Brand 2025
Eco by Naty
Kit & Kin

Best Sustainable Baby Brand
Eco by Naty
Trixie Animal Silicone Table Range

Best Antenatal Class 2025
Happy Parents Happy Baby
NCT Antenatal class

Supermarket Of The Year 2025
Aldi
Lidl

Best Baby Class
babyballet®

Music Bugs

Best Toddler Class
babyballet®
Music Bugs

Best New Product to Market 2025
VTech V-Hush Rocker Sound & Motion Stroller
Baby Multivitamin Drops
Tonic Health Kids Multivitamin Gummies
Craft & Crumb x Annabel Karmel Baking Kit
Bibs Baby Bottle Complete Set
Chillax DM610 Giraffe Smart 360° Mood Sleep Trainer 5" Monitor
Hubble Go Baby Camera
Momcozy Dinerpal Highchair 

Best Grocery Product 2025
Annabel Karmel Frozen Meals for Toddlers & Kids
Little Dish Fresh Kids’ Meals
Happy Monkey Smoothies
Craft & Crumb x Annabel Karmel Baking Kit

Best Innovative Idea 2025
Asda Little Angels Newborn Nappies
Asda Little Angels Comfort and Protect Nappies
Bubbles & Friends App
Tonic Health Kids Multivitamin Gummies
Tonic Health Baby Multivitamin Drops

Playtime

Best Baby Toy
The Better Blankie™
Sweet Dreamers Rechargeable Ewan Deluxe

Best Pre School Toy
Water Babies Swimvincibles Chunky Wooden Puzzle
Animal Worlds

Best Toddler Toy
Water Babies x Orchard Toys Swimvincibles Jigsaw
Animal Worlds
Baby Toys Kids Ride On My First Car
Avdar Metropolis Block Set




Best Educational Toy

Water Babies x Orchard Toys Swimvincibles Jigsaw
Water Babies Swimvincibles Chunky Wooden Puzzle
Connetix 48 Piece Roads Creative Pack
Animal Worlds

Best Ride On 1-3 yrs
baby toys Kids Ride On My First Car
Connetix 48 Piece Roads Creative Pack

Best Wooden Toy 1-3yrs
Water Babies Swimvincibles Chunky Wooden Puzzle
Avdar Metropolis Block Set

Best Creative Toy
L.O.L. Surprise! Tots Fairy Assortment
Avdar Metropolis Block Set
Connetix 48 Piece Roads Creative Pack

Home

Best Time Saving Product
Grownsy EaseClean Bottle Washer Pro
Milton Sterilising Starter Kit

Best Innovative Safety Product
Leapfrog LF4917HD 7" Smart Video Baby Monitor
Chillax DM688 Portable Smart Giraffe Clip 5" Smart Video Baby Monitor
Munchkin Maxi Secure Safety Gate

Feeding Products

Best Portable Feeding Product

Baby Plus Picnic Booster Highchair
Once Upon A Dua - Long Sleeved Pocket Bib + Carry Pouch
Haakaa’s Silicone Squeezy Pouch
Haakaa’s Freeze-N-Feed Mini Combo
Momcozy portable bottle warmer
Momcozy Nursing pillow

Innovative Product for Feeding
Aptamil Follow on Milk Pre-Measured Tabs
Once Upon a Dua Baby's First Eat & Learn Dinner Set
Once Upon a Dua Children's Party Plate Set
Grownsy EaseClean Bottle Washer Pro
Bibs Baby Bottle Complete Set
Babygo® Sensory Bra
Once Upon A Dua - My First Breakfast Set
BioGaia Protectis Baby Drops
Haakaa’s Silicone Squeezy Pouch
Haakaa’s Freeze-N-Feed Mini Combo
Munchkin Stay Put Suction Bowls
Munchkin White Hot Infant Safety Spoons
Momcozy KleanPal Pro Baby Bottle Washer and Steriliser

Best Product for Bottle Feeding

Aptamil Follow on Milk Pre-Measured Tabs
Bibs Baby Bottle Complete Set
Momcozy KleanPal Pro Baby Bottle Washer and Steriliser
Momcozy portable bottle warmer

Best Baby Steriliser
Milton Sterilising Starter Kit
Grownsy EaseClean Bottle Washer Pro
Momcozy KleanPal Pro Baby Bottle Washer and Steriliser




Best Sippy Cup
Munchkin Miracle® 360° Tropical Swirl Trainer Cup
Trixie Animal Silicone Table Range

Best Weaning Product
Munchkin Stay Put Suction Bowls
Once Upon A Dua - Lux Silicone Baby Bib + Bowl & Spoon Set
Once Upon A Dua - Long Sleeved Pocket Bib + Carry Pouch
Munchkin White Hot Infant Safety Spoons

Best Transition/Training Cup
Munchkin Gentle Transition Sippy Cup 10oz
Bibado Sippit

Best Weaning Range
Trixie Animal Silicone Table Range
Once Upon A Dua - Lux Silicone Baby Bib + Bowl & Spoon S

Best Product for Breast Feeding
Silver Cups
Lesh Leakproof Nursing Bra
Momcozy M9
Juno Jacks Tilda Half-Zip Nursing Fleece
Babygo® Maternity Bra
Lansinoh HPA® Lanolin Nipple Cream
Momcozy Nursing pillow

Best Highchair/Baby Seat
baby plus Picnic Booster Highchair
Momcozy Dinerpal Highchair 

Best Feeding Accessory
Once Upon A Dua - Lux Silicone Baby Bib + Bowl & Spoon Set
Once Upon A Dua - Long Sleeved Pocket Bib + Carry Pouch
Grownwy Nasal Aspirator for Baby
Haakaa’s Silicone Squeezy Pouch
Haakaa’s Freeze-N-Feed Mini Combo
Munchkin Stay Put Suction Bowls
Munchkin White Hot Infant Safety Spoons


Best Handsfree Breast Pump
Haakaa’s Shell Wearable Silicone Breast Pump
Momcozy M9
Momcozy M6

Best Innovative Breast Pump
Haakaa’s Shell Wearable Silicone Breast Pump
Momcozy M9
Momcozy M6

Food

Best Finger Food 7 months+
Organix Rice Cake Clouds
Organic Lupilu Rice Cakes
Mamia Melty Sticks

Best Meal Pouch 6 months+
Lupilu Fruit & Veg Pouch – Carrot, Apple & Parsnip
Lupilu Breakfast Pouch  - Mango

Best Meal Pouch 12 months
Cow & Gate Veggies & Lemon Chicken toddler meal
Mamia Sweet & Sour Veg & Chicken With Rice & Chunks


Best Fruit Pouch 6 months+
Cow & Gate Apple, Pear, Banana and Apricot pouch
Organic Lupilu Fruit Pouches Apple & Strawberry
Mamia Strawberries & Apples Pouch
Mamia Stage 1 Fruit Pouches

Best Yoghurt Pouch 6 months+
Piccolo Strawberry & Banana Greek-style Yoghurt
Organic Lupilu Yoghurt Pouches Assorted
Mamia Greek Yoghurt Pouches

Best Breakfast Pouch 6 months+
Piccolo Strawberry & Banana Greek-style Yoghurt
Lupilu Breakfast Pouch  - Mango
Organic Lupilu Breakfsat Pouches Assorted

Best Toddler Snack
Organix Rice Cake Clouds
Organix Banana Bread Biscuits
Mamia Wafers

Best Child’s Snack
Junkless chewy granola bars
Organix Banana Bread Biscuits

Best Snack for on the go
Junkless chewy granola bars
Organix Rice Cake Clouds
Organix Soft Oaty Bars
Cow & Gate Apple, Pear, Banana and Apricot pouch
Mamia Melty Sticks

Best Children’s Dessert
Cow & Gate Apple, Pear, Banana and Apricot pouch
Mamia Greek Yoghurt Pouches

Best Toddler Food Range
Annabel Karmel's Chilled Meals for Toddlers & Kids
Organix Soft Oaty Bars
Little Dish Fresh Kids’ Meals

Best Baby Food Range 6 months+
Little Freddie Good for Brains
Piccolo Supersmoothie range

Best Toddler Food Range
Annabel Karmel Frozen Meals for Toddlers & Kids
Organix Soft Oaty Bars
hipp Toddler Tray Meals
Mamia Tray Meals

Best Child’s Food Range
Annabel Karmel Frozen Meals for Toddlers & Kids
Little Dish Fresh Kids’ Meals

Best Organic Baby Food Range
Little Freddie Good for Brains
Piccolo World Flavours
Mamia Stage 1 Fruit Pouches

Best Organic Toddler Food Range
Organix Soft Oaty Bars
hipp Toddler Tray meals

Best Organic Toddler Snack
Organix Banana Bread Biscuits
Organic Lupilu Rice Cakes Assorted  - Apple
Organic Lupilu Rice Cakes Assorted  - Raspberry
Mamia Melty Sticks

Best Organic Meal Pouch 6 months+
Little Freddie Good for Brains
Organic Lupilu Fruit Pouches
Organic Lupili Baby Fruit & Veg  Pouches
Organic Lupilu Breakfast Pouches

Best Organic Meal Pouch 7 months +
Piccolo Korean BBQ Beef
Organic Lupilu Savoury Pouches - Spaghetti Bolognese
Organic Lupilu Savoury Pouches - Chicken Casserole
Organic Savoury Pouches Assorted - Beef Casserole

Best Organic Fruit Pouch 6 months+
Piccolo Supersmoothie
Mamia Stage 1 Fruit Pouches
Organic Lupili Baby Fruit Pouches
Organic Lupili Baby Fruit & Veg  Pouches
Organic Lupilu Baby Pouches
Organic Lupilu Single Fruit Pouches
Mamia Strawberries & Apples Pouch

Nursery & Accessories

Best Sleep Aid
Hygge Sheets
SleepaSloth All-In-One Baby Sound Machine
VTech -Hush™ Lite Sleep Soother
The Sleep Tight Baby Bed
Zello Original White Noise Machine
Rockit Rocker (Rechargeable version)
Ro the rabbit, recheargeable baby soother
Hubble Nursery Pal SkyVision AI Pro 5"
Hubble Nursery Pal Glow+ 5 Smart Video Baby Monitor
CoolSoft Cooling Baby Cot Mattress Cover
Sweet Dreamers Rechargeable Ewan Deluxe

Best Sleep Solution
Hygge Sheets
SleepaSloth All-In-One Baby Sound Machine
VTech-Hush™ Lite Sleep Soother
The Sleep Tight Baby Bed
Sweet Dreamers sleep swaddle bag
Ro the rabbit, recheargeable baby soother
Sweet Dreamers Rechargeable Ewan Deluxe
SnüzPod5

Best Baby Sleeping Bag
Sweet Dreamers sleep swaddle bag
Merino Baby and Toddler Sleeping Bag Collection
Babygo® Baby Sleeping Bag

Best Nursery Innovation
VTech RM7787HD Over-The-Cot 7" Ultra Smart Baby Monitor
Ubbi Nappy Bin
The Oyster Wiggle Crib – Co-Sleeper
Munchkin Bluetooth® Baby Swing Chair & Seat
Munchkin Mini Thermometer
Momcozy CocoSway 3D-Motion Electric Baby Swing

Best Night Light
Zello Original White Noise Machine
Ro the rabbit, recheargeable baby soothe

Best Nursery Bedding
Merino Baby and Toddler Sleeping Bag Collection
Sweet Dreamers sleep swaddle bag
Lynmark Potty Training Bed Pad
CoolSoft Cooling Baby Cot Mattress Cover


Best Nursery Bedding Design
Sweet Dreamers sleep swaddle bag
Merino Baby and Toddler Sleeping Bag Collectionr

Best Nursery Accessory
VTech-Hush™ Lite Sleep Soother
Zello Original White Noise Machine
Ubbi Nappy Bin
Munchkin Bluetooth® Baby Swing Chair & Seat
Momcozy CocoSway 3D-Motion Electric Baby Swing

Best Baby Monitor
VTech RM7787HD Over-The-Cot 7" Ultra Smart Baby Monitor
Lullaby Bay LB603 model
Nanit Pro Camera + Sound and Light machine
Hubble Nursery Pal SkyVision AI Pro 5"
Hubble Nursery Pal Glow+ 5 Smart Video Baby Monitor
Momcozy BM03 Baby Video Monitor

Best Video Monitor
Leapfrog LF4917HD 7" Smart Video Baby Monitor
Lullaby Bay LB603 model
Nanit Pro Camera + Sound and Light machine
Hubble Nursery Pal Glow+ 5 Smart Video Baby Monitor

 Best Innovative Baby Monitor
VTech RM7787HD Over-The-Cot 7" Ultra Smart Baby Monitor
Lullaby Bay LB603 model
Nanit Pro Camera + Sound and Light machine
Chillax DM688 Portable Smart Giraffe Clip 5" Smart Video Baby Monitor
Chillax DM610 Giraffe Smart 360° Mood Sleep Trainer 5" Monitor
Hubble Go Baby Camera

Best Side by Side Sleeper
SnüzPod5
The Oyster Wiggle Crib – Co-Sleeper

Best Baby Swing
Munchkin Bluetooth® Baby Swing Chair & Seat
Momcozy CocoSway 3D-Motion Electric Baby Swing

Best Innovative Sleep Product 2025
SnüzPod5
SleepaSloth All-In-One Baby Sound Machine
The Sleep Tight Baby Bed
Babygo® Baby Sleeping Bag
Hubble Nursery Pal SkyVision AI Pro 5"
Chillax DM610 Giraffe Smart 360° Mood Sleep Trainer 5" Monitor
CoolSoft Cooling Baby Cot Mattress Cover
The Oyster Wiggle Crib – Co-Sleeper

Bathtime

Best Baby Product (after bath time, i.e cream, lotions, moisturiser)
Lupilu Baby Bath
Paddington Soft Care for Baby Hair Gift Set

Best Baby Shampoo
Lupilu Baby Shampoo
Mamia Baby Shampoo

Best Baby Bath Toy
Water Babies Bubba Bath Toy & Teether
Hot Wheels™ Bubble Bath with Toy Toppe

Best Toddler Bath time Product
Hot Wheels™ Bubble Bath with Toy Topper
HiPP Organic duck handwash

Best Babyseat /Support
BabyDam Orbital 360° Rotating Baby Baby Bath Seat

Best Innovative Bath time Product
Hot Wheels™ Bubble Bath with Toy Topper
BabyDam Orbital 360° Rotating Baby Baby Bath Seat

Travel

Best Baby Carrier
Hana Baby Organic Wrap
Babygo® Baby Carrier

Best Pushchair Design
Bababing Raffi
Oyster4 Stroller

Best Innovative Travel System
Ickle Bubba Virgo Growing Family
Ickle Bubba Stomp Luxe

Best Travel System over £700
Bababing Raffi
Oyster4 Stroller

Best Travel System under £700
Ickle Bubba Stomp Luxe
Oyster Gravity+

Best Double/Tandem Pushchair
Oyster4 Stroller
Ickle Bubba Virgo Growing Family
The Ickle Bubba Venus Double Stroller

Best Innovative Travel Product
Munchkin Pram Fan
Flyte Midi 18 Inch Scooter Suitcase
smarTrike traveler
Babygo® Baby Carrier
The baby plus Portable Potty
Axkid One 3
Bubble Tots Go Anywhere Swim Nappy
Bubble Tots Easy Zip Thermal Swim Suit

Best Pushchair/Buggy Accessory
VTech V-Hush Rocker Sound & Motion Stroller
Lynmark® Car Seat Protector
Munchkin Pram Fan

Best Innovative Pushchair Accessory
Rockit Rocker (Rechargeable version)
Munchkin Pram Fan

Best Travel Invention
Hana Baby Organic Wrap
Flyte Midi 18 Inch Scooter Suitcase
Splashabout Go Splash Swim Vest
Momcozy portable bottle warmer

Best Travel Product Under £50
Splashabout Happy Nappy DUO
Mamia Fragranced Baby Wipes
Splashabout Go Splash Swim Vest
Splash Jammers
The baby plus Portable Potty
Baby Plus Picnic Booster Highchair
Lynmark Potty Training Bed Pad
Lynmark® Car Seat Protector
Bubble Tots Easy Zip Thermal Swim Suit
Mamia Head to Toe Baby Wipes

Best Swimming Product
Splashabout Happy Nappy DUO
Splash Jammers
Bambo Nature Swim Pants
Bubble Tots Go Anywhere Swim Nappy
Bubble Tots Easy Zip Thermal Swim Suit

Creative

Best Baby Gift
Babyink­®
Once Upon A Dua Baby's First Eat & Learn Dinner Set
Edith & George New Baby Gift Box
Paddington Soft Care for Baby Hair Gift Set
My Baby Days All My Firsts

Best Baby Shower Present
Edith & George New Baby Gift Box
Babyink­®
My Baby Days All My Firsts

Best Baby Keepsake
BABYink­®
Edith & George New Baby Gift Box
My Baby Days All My Firsts
Pearhead 3D Print Frame

Best Innovative Gift
Once Upon A Dua Baby's First Eat & Learn Dinner Set
Once Upon a Dua Children's Party Plate Set
Once Upon A Dua - My First Breakfast Set
Pearhead 3D Print Frame

Best Gift for New Mum/Dad
Babygo® Baby Carrier
Pearhead 3D Print Frame

Babycare

Best Value Disposable Nappy
Mamia Size 1 Nappies
Mamia Size 4 Nappies
Lupilu Soft & Dry Nappies - Size 1
Lupilu Soft & Dry Nappies - Size 2
Lupilu Soft & Dry Nappies - Size 3
Lupilu Soft & Dry Nappies - Size 4
Lupilu Soft & Dry Nappies - Size 5
Lupilu Soft & Dry Nappies - Size 5+
Lupilu Soft & Dry Nappies - Size 6
Lupilu Soft & Dry Nappies - Size 6+

Best Performance Disposable Nappy
Bambo Nature Eco-labelled Nappies
Mamia Size 1 Nappies
Mamia Size 4 Nappies

Best Nappy Range 2025
Mamia Ultra Fit Nappies
Naty Eco Nappies
Bambo Nature Eco-labelled Nappies

Best Disposable Nappy Newborn Stage 1
Mamia Size 1 Nappies
Bambo Nature Eco-labelled Nappies
Lupilu Soft & Dry Nappies - Size 1

Best Disposable Nappy Stage 4
Lupilu Soft & Dry Nappies - Size 4
Mamia Size 4 Nappies

Best Nappy Pants Size 4
Lupilu Soft & Dry Pants - Size 4
Mamia Size 4 Nappy Pants

Best Nappy Pants Design
Pura New and Improved Nappy Pants
Bambo Nature Eco-labelled Training Pants
Mamia Night Pants

Best Value Disposable Nappy Pants
Fred & Flo Easy Fit Nappy Pants size 8
Mamia Size 4 Nappy Pants

Best Performance Nappy Pants
Bambo Nature Eco-labelled Training Pants
Fred & Flo Easy Fit Nappy Pants size 8
Pura New and Improved Nappy Pants
Mamia Size 4 Nappy Pants

Best Innovative Nappy Pants Range
Pura New and Improved Nappy Pants
Bambo Nature Eco-labelled Training Pants

Best Premium Nappy Range
Naty Eco Nappies
Peachies

Best Premium Nappy Range Newborn
Eco by Naty
Peachies

Best Innovative Nappy Range
Naty Bamboo Viscose Nappies
Asda Little Angels Comfort & Protect nappy range sizes 3 to 7
Asda Little Angels newborn sizes 1 & 2

Best Pull Up Pants
Lupilu Soft & Dry Pants - Size 4
Lupilu Soft & Dry Pants - Size 5
Lupilu Soft & Dry Pants - Size 6
Mamia Night Pants

Best Swim Nappy
Splashabout Happy Nappy DUO
Bambo Nature Swim Pants
Bubble Tots Go Anywhere Swim Nappy
Mamia Swim Pants

Best Newborn Baby Wipes
Mamia Extra Sensitive Wipes
Mamia Sensitive Baby Wipes
WaterWipes® Original Baby Wipes
Naty Compostable Baby Wipes
Lupilu Biodegradable Pure Wipes
Kit & Kin Baby Wipes

Best Sensitive Baby Wipes
WaterWipes® Original Baby Wipes
Mamia Sensitive Baby Wipes
Naty Compostable Baby Wipes
Lupilu Baby Wipes - Sensitive
Kit & Kin Baby Wipes
Mamia Head to Toe Baby Wipes

Best Fragranced Baby Wipes
Lupilu Baby Wipes - Comfort
Mamia Fragranced Baby Wipes

Best Eco Friendly Baby Wipes
Lupilu Biodegradable Pure Wipes
Naty Compostable Baby Wipes
Mamia Extra Sensitive Wipes
Mamia Sensitive Baby Wipes

Best New Mum Product
BABYGO® Postpartum Support+ Belt
BioGaia Protectis Baby Drops

Best Baby Care Product
Paddington Soft Care for Baby Hair Gift Set
Mamia Extra Sensitive Wipes
HiPP Organic duck handwash
Munchkin Mini Thermometer
Kit & Kin Baby Wipes
Mamia Head to Toe Baby Wipes

Best Toilet/Potty Training Product
Lupilu Kids Moist Toilet Tissue
Splash Jammers
Hygge Sheets
The baby plus Portable Potty
Lynmark Potty Training Bed Pad
Lynmark® Car Seat Protector
Mamia Night Pants

Best Teething Aid
Ashton and Parsons Teething Gel
Water Babies Bubba Bath Toy & Teether

Best Baby Thermometer
Braun ThermoScan ® 7+ connect Ear thermometer
Munchkin Mini Thermometer

Best Children's Healthcare Product
Ashton and Parsons Teething Gel
Tonic Health Kids Multivitamin Gummies
Grownwy Nasal Aspirator for Baby
Braun ThermoScan ® 7+ connect Ear thermometer

Best Innovative Baby Care Product 2025
Leapfrog LF4917HD 7" Smart Video Baby Monitor
Baby Multivitamin Drops
Braun ThermoScan ® 7+ connect Ear thermometer
Grownwy Nasal Aspirator for Baby
Bambo Nature Swim Pants

Clothes & Outdoor Wear

Best Baby Fashion Brand
Lilly + Sid Organic Clothes
Baban Baby

Best Baby Sleepwear Brand
Baban Baby
Merino Baby and Toddler Sleeping Bag Collection
Babygo® Baby Sleeping Bag 

Maternity

Best Maternity Product
The Mom Club Vitamins
Babygo® Birthing Ball
Silver Cups
Babygo® moon pregnancy pillow
BioGaia Protectis Baby Drops

Best Maternity Bra
Babygo® Maternity Bra
Babygo® Sensory Bra
Lesh Lesh Leakproof Nursing Bra

Best Innovative Maternity Product
Silver Cups
Babygo® moon pregnancy pillow
Babygo® Birthing Ball

Best Maternity Innovation 2025
The Mom Club Vitamins
Babygo® Birthing Ball

Best Postnatal Product
Babygo® Maternity Bra
Babygo® Postpartum Support+ Belt

Best 4th Trimester Innovative Product
Babygo® Postpartum Support+ Belt
Babygo® Sensory Bra

Technology

Best Family App
Annabel Karmel's Baby & Toddler Recipe App
Bubbles & Friends App
The ebebek UK app
The HubbleClub app

Best Children’s App
Annabel Karmel's Baby & Toddler Recipe App
Bubbles & Friends App

BEST BUY PRODUCT OF THE YEAR AWARD 2025
Lupilu Biodegradable Pure Wipes
smarTrike traveler
Ickle Bubba Virgo Growing Family
Ickle Bubba Stomp Luxe
Chillax DM688 Portable Smart Giraffe Clip 5" Smart Video Baby Monitor
Hubble Go Baby Camera
Lupilu Biodegradable Pure Wipes